Project Stats

The Project: AnalogFolk New York Office
Key Bits: Commercial space, Space planning, Drafting, Furniture/Finish sourcing, Project management
Role: Principle Designer, Project Manager
Budget: $35,000

The Planning

Before

The space was home to a lighting design studio / showroom before we moved in. The space was gloriously open, painted white and black, with gorgeous custom factory doors on two of the 9' doorways. However, it was made for maybe 5 people to exist in at once. It was designed to showcase light fixtures, not facilitate creativity amongst 20 designers and strategists and technologists.

The Concept

As a starting point for my concept, I had a single image from the agency's Creative Director as my visual brief - Scandinavian minimalism meets rustic / industrial ... accidentally on purpose really curated and lovely. But never trying too hard.

The Execution

Moodboards

The Floorplan - Evolving over time

The floorplan ended up coming together and evolving like this, growing and shifting as I saw how people used the space and we grew as an agency.

Final Design in Action

Workspace

Most of the space was devoted to our “productivity” theme, giving people big Steelcase desks so they felt like they had a space of their own to hunker down when they had to really do work.

Main Conference Room

We created a more formal conference room for client meetings, allowing the dark walls to feel impressive if even a little imposing, and a big steel table to allow many many people to sit around it.

Entrance + Branding

We made a proper entrance with our logo on the wall to tell people who we were from the minute they walked into the office

Creative Breakout Space

We created all sorts of nooks and crannies for that important creative work - spaces where we could step away from our desks, pin up ideas, draw on giant white boards, be vulnerable to our partners, and work through the tricky problems.

Creative Breakout Space

Family Table

We made a 14’ long bar table as the centerpiece of the office (my dad and I made it out of 2x4s) to circle around for company meetings or informal presentations, allowing that egalitarian community feeling to ground our days because you can’t not see a 14’ long table in a space